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The 42 most popular Instagram clothing brands

If you are into fashion, you'll love this guide. Check out these amazing clothing brands to see if they match your style!

In this guide, we are going to show you the 42 most popular clothing brands on Instagram. From top clothing & fashion brands to boutique shops.

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Instagram, one of the most popular social media platforms, has penetrated our lives. People enjoy spending time on Instagram, and it presents a different world for people to pursue their interest and enjoy themselves.  

It’s a great place for business startups to connect with their community and brand themselves using strong product presence. The can also share their business-related news.

If you are a brand marketer, you can share everything about your business with beautiful and fascinating pictures on your social media platforms. Visuals are especially important for clothing brands that need to present their range, design, and style. 

With the introduction of shopping features, Instagram has been the gathering place for most fashion brands, especially for clothing brands.

Today, we want to share the most popular clothing brands on Instagram. These brands constantly update their feed with amazing images. Let’s begin. 

 


 

Discover the top clothing brands 

 

01
Reformation
Reformation
Reformation is known for its feminine style. Sustainability is at the core of everything; all the dresses and garments of this brand are made from eco-friendly materials. With unique designs, it has been favoured by lots of celebrities such as Miranda Kerr.
02
Realisation Par
Realisation Par
Realisation Par is a new female clothing brand. You will find a variety of dresses from this brand designed with falbala or dots. Their designs are unique and stand out. They’re a fun brand aimed at young ladies.
03
Rouje
Rouje
Rolled out by the French Fashion icon Jeanne Damas, Rouje is known for its simple and elegant style. Their designs epitomize the basics of an elegant Parisian style. Their clothing focuses on the details and pays special attention to the designing and processing of special positions such as the waist.
04
Ganni
Ganni
Ganni is a Danish brand with a 52% increase in searches year on year. Armed by #GanniGirl influencers, it has been increasingly popular. People are obsessed with their floral patterns and cosy knits.
05
Nanushka
Nanushka
Known as a sustainable brand, this Budapest-based brand enjoys high popularity. It uses influencers to promote its jumpsuits and denim pieces
06
Stine Goya
Stine Goya
Stine Goya is widely-known for party outfits, and their search traffic is growing. Stine Goya is known for satin outfits made from luxe fabrics and beautiful bold colours. Their outfits look luxurious and unique.
07
Marmot
Marmot
Marmot is a great outdoor brand that designs a wide variety of down products for people who are enthusiastic about outdoor activities. If you enjoy the great outdoors, you will find this brand has great items to prepare you for adventure.
08
The North Face
The North Face
The Alameda-headquartered brand drives popularity from its business vision to encourage people’s exploration spirit, embrace outdoor activities, and connect with real life. Its clothing and equipment are popular among those who enjoy the outdoor exploration.
09
Eddie Bauer
Eddie Bauer
The Bellevue-based brand, Eddie Bauer offers a solution to survival in extreme conditions. The brand uses technology and innovation to offer optimal solutions within its gear. Their influencers post content relevant for the outdoor fans.
10
Everlane
Everlane
Everlane is a great go-to spot to get the quality basics. Its “Radical Transparency” and “Pay What You Choose” echoes make it stand out. You know why the items are priced the way they are. It’s affordable, and if you shop with Everlane, you get a chance to pay what you think it’s worth.
11
Nike
Nike
The athletic giant, Nike,enjoys a long history in its clothing and equipment for athletes. The leader never stops. Their designs are creative, and their use of technology to drive innovation has gained recognition. As such, Nike has won the heart of many influencers, especially sports champions. https://www.instagram.com/nike/
12
Zara
Zara
This Galicia-based brand is popular for its concept of “fast fashion” and higher-end clothing. It offers clothes for men, women, and children. With a strong market positioning, it has expanded its business across the globe.
13
The Row
The Row
With a special feature of nonchalant aesthetic, The Row is popular for its simple but delicate design. All the items are made from opulent natural materials.
14
Asos
Asos
The London-based brand always brings the freshest clothing and accessories to you. It has designs for all occasions from office, gym, party and even wedding. The range includes plus size and petite.
15
Aerie
Aerie
With a mission to empower body positivity, Aerie is fashionable for promoting the visibility of women. To deliver its body-positive vision, this lingerie and bathing suit brand shares images that include a diverse range of women.
16
Eileen Fisher
Eileen Fisher
This American brand delivers its philosophy of sustainability with simple designs and good product quality. It’s popular for its emphasis on quality materials and using an environmentally friendly production process. It is suitable for women from all walks of life.
17
Anthropologie
Anthropologie
Anthropologie, founded in the autumn of 1992, has stood the test of time and become a popular brand among creative, educated, and affluent women between 30-45 years old. Its clothes are a smorgasbord of colours.
18
J.Crew
J.Crew
J.Crew, founded over 35 years ago, still leads the fashion trend with its heritage and fabric technology. Its Instagram is regularly updated and includes stories and regular contests to select new styles for clothes and accessories. It frequently engages with its followers.
19
Staud
Staud
The LA-based brand, was founded in 2015 by Sarah Staudinger and George Augusto to offer products with a high-end aesthetic at an accessible price point. Staud creates vintage-inspired pieces that people can wear season after season.
20
Faithful The Brand
Faithful The Brand
Founded 10 years ago in Indonesia, each piece is hand-dyed, printed and made by local artisans. Designed with travel in mind, each Faithfull collection is inspired by vintage fabrics and patterns collected from all over the world. Think delicate dresses, bleached denim, and relaxed ruffle blouses
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21
I.Am.Gia
I.Am.Gia
The Australia-based brand The Australia-based brand is inspired by girls who don’t play by rules. I.AM.GIA wants to unleash your inner desire. It gained popularity very quickly.
22
Monday Swimwear
Monday Swimwear
Known for iconic feminine designs, immaculate fit, soft-to-touch feel, and enduring quality, Monday Swimwear has become trendy. The creator Devin Brugman and Tash Oakley designed this brand to make women’s day.
23
Pomelo
Pomelo
As an Asian brand, Pomelo is popular for its seriously cute designs and affordable price.
24
Admise Paris
Admise Paris
Admise Paris is a magnetic Parisian chic! It’s so elegant and appealing with its unique French style. What’s not to love?
25
SIR
SIR
SIR is beautiful, feminine, and elegant. Designed to deliver a collection of minimal and simplistic wardrobe pieces for contemporary women, their range represents a ready-to-wear style that shows it’s confident, distinctive, and versatile.
26
Finders Keepers The Label
Finders Keepers The Label
The Australian brand is so cool and stylish that it has attracted a number of celebrities and style icons. Kylie and Kendall Janner are fans, and so are some great fashion bloggers across the globe.
27
She Made Me
She Made Me
Launched by Chloe Dunlop in 2013, She Made Me is a luxury swim and resort wear brand that is best known for its high-quality and beautiful handmade crochet swimwear.
28
Storets
Storets
Born from a desire to offer trendy and stylish fashion, Storets enables women to be themselves –strong, fierce, soft, and feminine. It is a fashion destination that is vibrant and playful.
29
Alix The Label
Alix The Label
Alix The Label is a new fashion label for women with a versatile and young personality. “For the chick with a rock and roll DNA, ready to kick some butt.” You could pinpoint my brand as a selection of quality garments with just the right amount of je ne sais quoi.
30
Perseverance London
Perseverance London
This London-based brand is full of laces and florals that are specially created for girls. It’s really cute, and feminine which always stimulates tenderness in your heart.
31
Verge Girl
Verge Girl
Created by Daniella Dionyssiou and Natalia Suesskow in 2007, Verge Girl has emerged as a fashion influencer in the on-point affordable fashion market. Its style has won over 256,000 loyal Instagram followers.
32
Ciao Lucia
Ciao Lucia
This is a California-based label created by Lucy Akin. It’s a brand for girls on vacation. You will find lots of light and soft pieces for playing by the beach and pool.
33
Sisters The Label
Sisters The Label
Sister The Label is a feminine dream. With premium silk fabrics and the delicate designs of feminine details, it fully reflects the youth and free spirit for luxurious things.
34
Elliette
Elliette
Founded by Ellen Quade in 2016, Elliette is popular for resort wear. Their range is season-less and travel-friendly. Its sophisticated silhouette is bohemian, feminine, and sexy.
35
Dstld
Dstld
The LA-based brand is popular for its simple design, superior quality, and a pared-down product selection. They aim to deliver the perfect core wardrobe. It’s modern and incorporates a fundamental colour palette.
36
Modern Citizen
Modern Citizen
This San Francisco fashion label is the destination for modern women. All its pieces are thoughtfully designed and curated. It tries to make a modern and refined style accessible to modern females.
37
Fashion Nova
Fashion Nova
Created by Richard Saghian, Fashion Nova is taking the fashion world by storm; it’s affordable, age-friendly, and street-chic style. If you are bored with your fashions, try Fashion Nova for a different look.
38
Spell & The Gypsy Collective
Spell & The Gypsy Collective
The Australia-based brand, Spell & The Gypsy Collective is popular for its flowy and feminine style. Inspired by the sense of nostalgia, beauty, and freedom, the creators bring the spirit to life wherever you are.
39
VIBE Apparel Co.
VIBE Apparel Co.
VIBE is an affordable fashion brand specializing in oversized dresses and clothes for women. Based on the importance of self-expression, it always inspires its customers to be free-spirited and have fun. Many items are under $40, be it a chic dress or trendy pants.
40
Tularosa
Tularosa
If you want to have the season’s trendiest style, go to Tularosa . You will find the newest styles from flirty dresses, and fun silhouettes to flowy skirts; they’ll make you look like a goddess.
41
Rue Stiic
Rue Stiic
Created by Jillian Beed in 2013, Rue Stiic takes on modernizing vintage. The range stands out with its luxe textiles, handmade prints and easy-wearing fit with something to match your personality. It’s favoured by bohemian culture.
42
Paloma Wool
Paloma Wool
The Barcelona-based label, Paloma Wool is named after the designer and artist, Paloma Wool. It is about timeless pieces.

There’s a brand there for you: if you are a loyal Instagram user go their profile to find the latest updates and choose the one that will enrich your life.

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Angelo Lo Presti
Angelo has 8+ years experience in the commerce industry as an online training program expert and consultant. He has worked with top clients to create killer online training programs.
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