Top 23 Ecommerce Instagram Marketing Campaigns You Should Be Copying

Last updated February 21, 2017
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One of the questions I get asked the most by ecommerce store owners is ‘How do we stand out from the crowd on Instagram?’

As more of the competition flocks to the platform, which is rapidly becoming the go-to marketing platform for ecommerce businesses, it’s true that it’s becoming harder to get noticed.

But what the best brands on Instagram know is this: well-planned, well-executed Instagram marketing campaigns always stand out.

BONUS: Scroll to the bottom to download the Best Brands Cheat Sheet. Learn the top 40 strategies the best brands on Instagram use to grow.
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Creating consistently compelling content can be a challenge; but every ecommerce brand out there should be capable of generating a few great Instagram marketing campaign ideas that will speak to the wants and desires of your target audience and provoke action.

In marketing we know reverse engineering other people’s success is always a great place to start, to see what’s worked in the past. That’s why I’ve scoured the Instagram archives from the past few years and compiled a list of the best Instagram marketing campaigns from 2016, 2015, 2014, and even as far back as 2013.

These are presented below and will help you to:

  • See (with examples) what works on Instagram
  • Understand the types of results you can expect
  • Generate some ideas for use in your own campaigns

None of these campaign strategies are patented! That means you are free to copy the exact strategies that these top brands have used on Instagram; after all, they probably used ideas from elsewhere too…


The best Instagram marketing campaign examples

You will note as you go through these Instagram marketing campaign examples that they feature both old and new brands. You don’t have to be one of the ‘new generation’ of brands to stand out; you just have to get your campaign right.

You’ll also notice that some are relatively large brands. But the content ideas contained in these 23 Instagram marketing campaign include many that we have discussed in previous blog posts. They may not all be entirely new to you, but I think you’ll agree that seeing them in action is far more convincing.

1. GoPro

Let’s start with a brand that is accepted by most marketers to have well and truly rocked Instagram. When you consider that the US action camera-maker only started out in 2002, its following today is nothing short of amazing.

With revenue of 1.62 billion USD (2015) and over 11 million followers on Instagram, it is in the big league of brands. The company has embraced the platform to connect with and engage its target audience of predominantly male adventure enthusiasts, involving them heavily in user-generated content. But it also pushes the envelope in other ways with its Instagram marketing campaigns.

How did they create buzz?

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While co-promotions between non-competing brands that share a similar audience are relatively common on Instagram, GoPro chose to hook up with an unrelated brand on Instagram to run a joint promotional campaign.

A little like Lego partnering with super-hero movies, GoPro joined forces with The Secret Life of Pets in a series of video clips where characters from the movie perform extreme sports stunts. At first glance it seemed a strange match but what better way to attract a younger audience than to associate yourself with one of their favorite movies?

What results did they achieve?

  • GoPro got huge exposure to a younger audience
  • The Secret Life of Pets was also able to market to a new demographic

How can you emulate this success?

Could you reach a wider audience by co-promoting with another brand? Most likely they will share the same target audience as you but GoPro has shown that there doesn’t have to be a perfect match – it could be an entirely different industry, depending on your campaign targets.


2. L’Oreal Paris

Instagram is ‘made’ for beauty brands – but that also means that competition is high. Being able to stand out from the crowd is partly what has made L’Oreal Paris so successful in the past (it’s the world’s largest cosmetics company) – and it’s no different on Instagram.

So what does a brand do when it already has an established name, millions of followers, and celebrity value? It caters to the tastes of its target audience (18-49 year old females) with high-quality content that inspires and excites.

How did they create buzz?

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In 2015, L’Oreal wanted to drive awareness of its new product line ‘Infallible’. It chose to run its campaign around a winter theme: snowy white backgrounds were the perfect settings to display the bold, striking reds and purples of its new products. It also featured models against a similar white backdrop, to stunning visual effect.

What results did they achieve?

  • 7% rise in recommendations from the 25-49-year-old sector of its target market
  • 14% rise in ad recall (the audience remembered the ad)

How can you emulate this success?

Seasonality and special times of the year (winter, spring, Christmas, Valentine’s) can be a major ‘tool’ for brands on Instagram. It associates your brand with relevance and connects it directly to the lifestyles of your target audience. Use seasonality in product photos and watch engagement rates rise.


3. Zara

Spanish brand Zara is not only one of the most successful clothing retailers on the planet; it’s also one of the best at social media and Instagram marketing. And it has the followers to prove it – almost 16 million of them on Instagram alone!

They can use this following to generate buzz when new product lines are released. Its products are nearly always featured heavily in its feed, showcasing what it sees as the upcoming trends.

How did they create buzz?

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Zara recognized the power of user-generated content and influencers to drive engagement for a new product and to get exposure to new audiences.

It partnered with influencer Teesh Rosa to promote the brand’s new denim jackets and jeans, using the hashtag #iamdenim and inviting videos and image posts from other influencers.

What results did they achieve?

  • The Teesh Rosa video post alone attracted over 360,000 views
  • Zara was able to reach new audiences and appear more ‘accessible’ to younger people.

How can you emulate this success?

Invite content from your users when launching a new line of products; if possible, connect with influencers in your niche to showcase your products to generate buzz and get exposure to a new audience.


4. Guerlain

This is one that Instagram itself holds up as a shining example of marketing. Because, even though you are one of the oldest perfume brands in France (around since the late 19th century), you can still come up with original campaigns that talk to the younger audiences found on Instagram. In fact, Guerlain was one of the first beauty brands to use Instagram marketing.

How did they create buzz?

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Guerlain developed a campaign to reach its younger audience with one of its flagship products: its Terracotta bronzing powder, which was developed 30 years ago.

The company collaborated with Mazarine and Performics on a 4-week Instagram photo campaign.  This connected Terracotta with famous Paris landmarks in an elegant series of photos, with appropriate hashtags.

What results did they achieve?

  • 965,000 women reached
  • 23% increase in ad recall
  • 15% increase in campaign awareness

How can you emulate this success?

Get creative with your product shots. Connect your products to other ‘lifestyle’ elements that inspire people and associate your brand with the feelings that your product generates in your target audience: in this case, class, elegance, and beauty.


5. Bloom & Wild

Quite the reverse of Guerlain, Bloom & Wild was a small startup in 2013 and marketing campaigns on Instagram helped the brand become an established name. This is another story that Instagram itself loves, because it shows how brands can build on their platform.

Bloom & Wild is a British flower delivery service that has built an engaged community of around 39,000 followers already on Instagram. Back in 2015, with call to action buttons now available for Instagram users, their Instagram marketing campaign had a dramatic effect on sales.

How did they create buzz?

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Bloom & Wild wanted to reach a wider audience but they firstly wanted to target the right audience. So they developed a ‘lookalike audience’ to their current customers, using Power Editor. They then tested out what worked best with formats (image/videos) and also engagement levels with different product photo types (wrapped/unwrapped bouquets). The SHOP NOW call to action was added to each ad.

What results did they achieve?

  • More publicity and engagement
  • Increased sales by 62%
  • Considerable growth of customer base

How can you emulate this success?

You don’t have to be big to expand your audience: identify who you want to attract and develop a ‘lookalike audience’. Then test, test, and test again until you have the right formats and content to reach the level of engagement that starts to translate into traffic and sales.


6. Poshmark

Poshmark is another great example of how well-planned Instagram marketing campaigns can help smaller brands compete with the biggest.

As a small online marketplace for women’s fashion, with limited influence and reach, it was important to differentiate itself from the others and create an engaged niche of followers – but with a limited budget.

How did they create buzz?

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In 2015, the brand identified mobile as the place to be. But they wanted to increase app installs to expand its network of buyers and sellers.

Being small doesn’t matter when you represent some major brands; Poshmark was able to use the reputation of established brands like Louis Vuitton and Nike to grab attention on Instagram and Facebook, while also using discount promotions for followers to download their app with an INSTALL NOW call to action.

What results did they achieve?

  • 37% increase in app installs
  • 27% decrease in advertising costs

How can you emulate this success?

Use ‘star’ value when you can realistically associate your brand with the top end of town to capture attention. Also offer discounts or promotions to encourage a specific action (like a click-through or download) from your audience.


7. Burt’s Bees

Burt’s Bees is a well-established, home-grown candle and lip balm company from the US.

It’s a great example of a medium-sized company recognizing the visual power of the Instagram platform as the ideal medium with which to celebrate the visual elements of its beauty products. Instagram soon became the social hub for its 150 care products and one of the main generators of its marketing campaigns.

How did they create buzz?

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It’s bees…they should know how to create buzz. The #delightup campaign aimed to promote the company’s new lip crayon collection by boosting awareness and increasing ad recall amongst American females, aged 18-24. The campaign posted a series of creative and playful crayon drawings over a four-week period, using the lip balm/stick colors to highlight the natural ingredients, the wide range of colors, and the precision of the crayons.

What results did they achieve?

After a month, the campaign generated:

  • 16 % rise in ad recall with exposed groups when compared to control groups
  • 5% rise in product awareness between the same groups

How can you emulate this success?

Get colorful and get creative with showcasing your products. Rather than pure studio shots of your leading lines, ask yourself how you can show their main features and benefits in more creative, visually impactful ways.


8. Madewell

Madewell is a US clothing company founded only a decade ago; it’s the sister brand of J-Crew though, which has been around a lot longer.

It already has more than 100 stores around the country specializing in denim work wear, after reviving the name of a defunct manufacturer that was well-known for quality work wear decades before.

How did they create buzz?

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In February 2014, Madewell combined the ‘pulling power’ of Valentine’s Day with the ‘pulling power’ of influencers, to reach out to its followers.

They set up a campaign for a day only, under the hashtags #flashtagram and #denimmadewell, which used their connections with different fashion bloggers and Instagrammers to request posts of the Madewell denim they love the most, tagged with the appropriate hashtags. Even the 500 Madewell employees were invited to send their pictures in.

What results did they achieve?

  • The campaign generated nearly 2,000 posts in a single day
  • It produced 160,000 likes
  • It was an effective, low-cost way for denim to be promoted amongst the Instagram fashion community

How can you emulate this success?

Never miss the chance to jump on an occasion – be it an anniversary, Valentine’s Day or Thanksgiving. If you are able to connect with influencers in your niche, like bloggers, then invite them to take over your account for a day or encourage them to post under a particular hashtag. This adds variety to your posting strategy and can help to influence others.


9. Adidas

Adidas and Nike battle it out everywhere for sneaker supremacy – and Instagram is no exception. While Adidas has only a quarter of the followers of Nike, it has had some notable successes with its Instagram marketing campaigns.

Adidas knows that great photography of products alone is not enough to keep a large following of 17 million engaged. So it uses other Instagram marketing strategies too…

How did they create buzz?

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One of the best Instagram marketing campaigns in 2016 accompanied the release of their NMD Pitch Black sneakers.

Adidas ran a contest on their Snapchat account and promoted it to Instagram followers: a phone number was hidden in their Snapchat story and they asked followers to text it to enter a raffle where they could win 1 of 100 pairs of the new sneaker. The campaign consisted of one photo announcing the contest, another with the contest rules, and a third post reminding followers to enter.

What results did they achieve?

  • It attracted a high number of entrants, bringing great awareness about the new product release

How can you emulate this success?

Are your social platforms linked? Like Adidas you should promote across your social channels for maximum exposure. Also – are you running contests where followers can get involved to win something? It’s a great way to create awareness and buzz around a new product.


10. British Airways

British Airways is the UK’s largest airline and you might think that they need little help with marketing; but even huge brands still envy large social media followings and they are aware that people make buying decisions on the recommendations of social media ‘influencers’.

That’s why it struck up partnerships with influencers able to help them achieve growth of their Instagram account in 2016.

How did they create buzz?

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British Airways used the ‘pull’ of social media influencer, Lua, to help grow its younger following on its own Instagram account. Lua boasts an Instagram following of 2.1 million herself – four times as many as BA! By collaborating with such a major influencer of young females on the #bleisure campaign, BA associated itself with a new, aspirational audience.

What results did they achieve?

  • Over 50,000 likes in less than 2 months
  • Who will many of these followers book with when they plan their next vacation?

How can you emulate this success?

Associate with those people or brands that have the power to influence the buying decisions of your target audience, and use this ‘pulling power’ to get exposure to a new audience of followers.


11. Marc Jacobs

American fashion designer Marc Jacobs heads up over 200 retail stores in 80 different countries and was head creative designer for Louis Vuitton for 17 years.

Recognizing the power of Instagram to gather a large following, the brand has run Instagram marketing campaigns frequently to boost its following (currently 700,000) on the platform. Jacobs sees the “cool, current and strong” qualities of Instagram as ideal for his brand.

How did they create buzz?

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One of the best Instagram marketing campaigns of 2014 was from Marc Jacobs, when the platform became the center of recruitment for the next face of his brand. Social power was in full swing as he called for aspiring models to post their photos for consideration for the campaign for the Fall of that year. Entrants simply had to tag their photos with #CastMeMarc.

What results did they achieve?

  • 70,000 applications via the hashtag
  • 30 aspiring models were flown in from around the world to be photographed
  • Two winners were featured in Teen Vogue

How can you emulate this success?

You may not need to find the next top model – but could you use Instagram to run a photo contest of some kind, related to your brand? Or could you use it in your recruitment strategy? Both ideas are excellent for engaging your followers with something that gets them participating.


12. TOMS

TOMS is the ‘One-for-One’ company, committing to helping a child in need for every pair of men’s or women’s shoes it sells.

It was founded in 2006 and has developed a loyal following of almost 900,000 on Instagram. It was smaller than that in 2015 when it started its well-known Instagram campaign…

How did they create buzz?

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TOMS promised to donate a pair of shoes for every person uploading a photo of their bare feet to Instagram with the hashtag #withoutshoes. People were encouraged to tag friends and share to spread the word.

It was bold to develop a campaign that would result only in an expense – no immediate sales – but it was part of a wider strategy to communicate company values to its growing Instagram audience and beyond.

What results did they achieve?

  • A huge total of 296,243 shoes were donated to people in need
  • With the large amount of tags and shares, word spread quickly and created excellent brand reach

How can you emulate this success?

How do you communicate your charitable values (or any other values your company stands for) to your target audience? This is an important element of your brand: develop creative ways to demonstrate what you believe in.


13. Vogue Living

Vogue Living has celebrity value. It’s one of those visual fashion brands that you might expect to fit well into Instagram. With 14 million-plus followers and over 3000 posts, you’d be right.

As established as the brand name is, Vogue Living been quick to adapt to social media and, in one of its 2014 Instagram marketing campaigns, it led the way for others to follow…

How did they create buzz?

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LiketoKnow: Is an offshoot of the affiliate sales platform RewardStyle. Despite Instagram not allowing direct links in captions, it connected followers directly to ecommerce stores, making pages shoppable.

Vogue Living became the first print magazine to launch this on Instagram in 2014. Users who “liked” an Instagram post with a LiketoKnow link in the caption received an email directing them to a point of sale for the item in the post. Vogue received a commission for every purchase.

What results did they achieve?

  • Vogue has been able to grow its following from 2 million in 2014 to 14 million in 2017, all the while earning commissions.

How can you emulate this success?

Are your Instagram posts shoppable? Are you connecting your followers with the ability to buy the products and services they are reading about? By making it easier for your followers to shop, you can increase the number of potential buyers and sales.


14. Kenneth Cole

The US fashion house, Kenneth Cole, has been a regular inclusion on the Forbes annual list of the 200 Best Small Companies.

Best known for its high-quality shoe collections, the brand is also proving its worth regularly on Instagram, amassing a following of over 100,000, and running creative and engaging campaigns with its target audience.

How did they create buzz?

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In 2014, Kenneth Cole used the power of the selfie to energize its followers and provide some great user-generated content. The contest ran for three months 2014, providing followers with the chance to win free shoes every month for a year, simply by posting their selfies with the hashtag #DressForYourSelfie.

For a little extra ‘share’ power, message strips were provided for people to include in their selfies, spreading the word about participating in the contest.

What results did they achieve?

  • The high level of fan engagement from this campaign had Kenneth Cole’s name trending all over social media.

How can you emulate this success?

People love contests and they love taking selfies. Bringing the two together could be highly engaging for your followers: positive brand sentiments can be shared far and wide, extending the reach of your key messages and expanding your following.


15. Nike PHOTOID

Nike needs no introduction and you’re probably not too surprised to see them featured here. They have become one of the major brands on social media, hammering home their already impressive marketing track record.

On Instagram they are one of the largest brands, with over 60 million hungry young followers watching their every move. Most of these moves are engaging and some of them are quite innovative…

How did they create buzz?

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Nike got in early, as usual. Back in 2013, when Instagram was very different, (yes – all those years ago!) followers were asked to go to Nike’s PHOTOiD website to interactively design their own Air Max shoe.

Followers were able to choose their favorite Instagram photo, and the colors in this photo were used to customize the Nike Air Max shoes. From there it could be saved and shared on social media, and the customized shoes could then be purchased.

Results

  • This was one of the most successful Instagram campaigns of 2013 for user engagement.

How can you emulate this success?

User-generated content works best when you impose some guidelines on it; Nike followers were able to customize their shoes within the confines of the PHOTOiD system. How can you allow customization and creativity, while guiding and controlling the user-generated content required to promote your business effectively on Instagram?


16. RedBull

Think of RedBull and you probably think of energy, adventure, and possibly late nights. The Austrian energy drink brand has become a hit around the world, appealing overwhelmingly to a younger audience; so Instagram would seem a natural match for its marketing strategy.

Its 6.5 million followers to date suggest this is true! So how has RedBull been reaching out to its target audience?

How did they create buzz?

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RedBull was an official sponsor of the 2016 Bonnaroo music festival, which attracts around 80,000 attendees each year to a Tennessee farm. It’s a big deal that is streamed to 5 million homes.

The company launched an Instagram campaign combining this festival with the pulling power of social media star Megan Batoon. The collaboration involved Batoon showing her followers around the festival and encouraging her audience to tune in to Red Bull’s official live stream.

What results did they achieve?

  • RedBull achieved brand exposure to 480,000 of Megan Batoon’s followers, as well as a potential five million homes through streaming.

How can you emulate this success?

The pulling power of events and collaborations with social media influencers is proven. Team up with an influencer from your target audience to spread the word about an event, product, innovation, or launch and get exposed to all of their followers too. Are there special events that you could sponsor and use as the hub for an Instagram campaign?


17. Nordstrom

Nordstrom, the US chain of luxury department stores, is a well-established name in retail. But it didn’t rest on its laurels when social media came along. Instead, it embraced it and used it to innovate. Its Instagram account has 2.3 million followers, whom it keeps engaged with a feed of creative product shots.

This was never more in evidence than during a July 2015 Instagram campaign…

How did they create buzz?

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The idea was to promote their anniversary sale by creating a 55-foot version of one of its popular dresses. Not only was the product huge; it was displayed on top of their own building in Seattle, in the form of an Instagram post, with the Instagram logo at the top, comments, and likes.

The campaign also included live social media updates of the construction process (using drones) and concluded with a time-lapse video.

What results did they achieve?

  • The campaign generated a lot of media attention, introduced the name of Nordstrom to a lot of new, younger followers, and growing their account

How can you emulate this success?

Be bold. You don’t have to create a 55-foot dress but how can you make a statement that captures attention with your products? A little media coverage will have people flocking to your account, so think of ways you can provoke a reaction.


18. Drinkwel

You may not have heard of Drinkwel. It’s a small company that sells multivitamin supplements for people who like to drink alcohol. The idea is that they replenish the vitamins you lose by drinking alcohol, detox the liver, and help you feel better the next day.

Despite being a small business, with only a few thousand followers on Instagram, they are consistently taking steps to grow their account – and their methods can be applied by other small businesses.

How did they create buzz?

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In this case, it’s not a single campaign – it’s consistent, weekly contests. For a chance to win some of their products, contestants must double-tap their product images (to like it), follow them, and tag a friend. The company then draws a name each week and @mentions them, asking for an email address to send the prize details.

How simple can you get?

What results did they achieve?

  • The contests may average less than 100 entrants each week but they are a simple way to grow their following organically.

How can you emulate this success?

Sometimes, simple is best. You don’t need to overwork proven ideas. Yes, be original, but regular contests that are easy to enter, with clear calls to action, the right hashtags, and prizes including your own products, are easy for you to set up, low cost, and guaranteed to provoke positive sentiment from followers.


19. Adidas (again)

The more eagle-eyed amongst you will have noticed that this is the second mention of Adidas in this post. That’s because they’ve run more than one Instagram campaign with great ideas that you can apply to your own Instagram marketing. Adidas certainly knows how to engage a youthful audience.

How did they create buzz?

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Adidas Neo was a new division of products released in 2015, specifically targeting youngsters. So what better way to engage them than by giving them the chance to be directly involved in product shoots?

The Instagram campaign #MyNeoShoot asked its followers to create Adidas-inspired posts. The best content creators then modeled for professional photo shoots, with the content shared across social media. Adidas even got Instagram celebrity, Selena Gomez, and a few other influencers, to inform followers about the contest and post their own content ideas.

What results did they achieve?

  • More than 12,000 entries to the contest
  • 71,000 brand mentions (talk about spreading the word!)
  • 41,000 new followers

How can you emulate this success?

Need to boost brand awareness or promote a new product? Inspire your followers by getting an influencer to announce a unique contest that offers contestants the chance to be in the spotlight for a short while: it’s a surefire way to get them involved and talking about you.


20. Old Spice

Old Spice is a great example of a company that has reinvented itself through social media; its videos, ads, and posts have rejuvenated the brand – mainly by making people smile.

The company has used Instagram consistently to reach its male target audience, now pulling in much younger followers, whose dads and granddads used Old Spice aftershave!

How did they create buzz?

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Old Spice has run several great Instagram campaigns but Dream Runner from April 2016 is one of the most memorable. To drive user engagement among its exercise community, and promote its Hardest Working collection, followers were asked to post pictures of their exercise routes in the shape of prizes they wanted to win, tagging posts with the hashtag #runoldspice. If they were able to run it, they could win it!

What results did they achieve?

  • Old Spice awarded over 50 prizes to followers participating in the campaign, creating a lot of buzz and awareness on social media.

How can you emulate this success?

What creative competition can you develop to get your target audience thinking, participating, and winning prizes? Photo or drawing competitions are great drivers of engagement and you can use hashtags to create awareness of new product, events, or initiatives linked to the campaign.


21. Chanel

Beauty and fashion brand Chanel has used Instagram creatively for years; with its celebrity value, star models, and chic products, the visual medium of Instagram provides the perfect platform to market its brand.

But which particular campaign over the years really killed it with Instagram?

How did they create buzz?

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Chanel wanted to build anticipation ahead of the release of their new No. 5 L’Eau perfume in the fall of 2016. To do so, it invited top Instagram influencers (like Julie Sariñana and Jessica Mercedes Kirschner) to a beautiful retreat for stunning photography shoots amongst the flower fields near Grasse. The location of the company’s production facility in the South of France was chosen to showcase how real flowers were used in creating the fragrance.

What results did they achieve?

  • The hashtag #newchanel5 attracted over 1,600 pieces of influencer-generated and user-generated content
  • 900,000 likes in the first month of the campaign
  • Over 9 million people exposed to the campaign

How can you emulate this success?

Eye-catching product shots promoted by influencers is a winning combination. Few can afford to hire the type of influencers that Chanel can attract, but you may be able to connect to influencers amongst your niche target audience to help build anticipation before a new product launch – and be sure to choose the right location for the pictures!


22. Ipsy

Michelle Phan, founder of Ipsy and well-known beauty vlogger, has used social media to become practically a household name amongst young females. And she has done it in little more than a decade.

Her mastery of social media has been carried over into her makeup subscription service, Ipsy, launched in 2012 and now valued at $80 million. As expected, it has used Instagram campaigns creatively to expand its following (currently at 2 million but still dwarfed by Phan’s massive YouTube following of 8 million).

How did they create buzz?

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This particular campaign encouraged people to sign up for Ipsy’s beauty subscription service by partnering with an “extended family of online beauty influencers”.

These influencers were allowed behind the scenes at Ipsy’s Open Studios, with access to all its equipment, stylists, and other facilities. All they needed to do was make a video of their experience every few weeks.

What results did they achieve?

  • This team of vloggers has generated over 300 million social media impressions a month for Ipsy.

How can you emulate this success?

While this campaign was not just confined to Instagram, there are many features that you can use: behind-the-scenes content is nearly always engaging and the use of social media personalities can create exposure to a new audience and rapidly expand your reach.


23. Chloe

The established French fashion brand Chloe, formed in 1952, has celebrity value and markets to the top end of town; but it clearly still sees value in maintaining a strong presence with the younger audiences usually found on Instagram and other social media platforms.

On Instagram it has garnered nearly 4 million followers and, while that doesn’t quite put it on the level of Chanel, it still uses the power of Instagram marketing to consistently deliver its message.

How did they create buzz?

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Chloe’s Love Story campaign combined several great elements of successful Instagram campaigns. Firstly, it featured several of the world’s most influential fashion, beauty, and lifestyle bloggers, notably Gal Meets Glam, Natalie Off Duty, Peace Love Shea, and We Wore What.

They were asked to create branded content on the theme of ‘Love Story’ to help promote the new Chloe fragrance of the same name. This was released around Valentine’s Day 2015, when romantic sentiments were running at their highest.

What results did they achieve?

  • High levels of engagement (Likes and Comments) on influencers’ posts
  • Heightened awareness of the brand and product launch
  • Combined social reach (Instagram, Twitter, Facebook, Pinterest) of 4.6 million+

How can you emulate this success?

How can you generate huge buzz around a product launch? Get people already connected to (and influential with) your target audience to promote the product with creative branded content; and release it on a special day.


Final thoughts

So those are the best Instagram marketing campaign examples I chose…but I could have continued with another 23. There have been so many great campaigns, and we can learn the lessons from each of them.

Campaigns from the biggest brands out there sit alongside those from small, up–and-coming businesses, showing what a great level playing field social media is. You don’t need to throw endless funds at your Instagram marketing; you just need to be smart and learn from those that have used strategies that work.

Adapt them to your own business, your own audience, and watch results improve…

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Author:

Hi, I’m Giles Thomas. Founder of AcquireConvert, the place where ecommerce entrepreneurs & marketers go to learn how to get more visitors to buy. I’m a head marketing mentor at the Google Launchpad Accelerator & a member of the prestigious Google Experts Program.

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