47 Best Instagram Marketing Tools For Ecommerce Success

Last updated June 24, 2017

Instagram is quickly turning into the number one social media platform for ecommerce marketing. No longer is it dominated by shots of birthday parties and pet kittens.

But to truly harness the power of Instagram you need the best Instagram marketing tools at your fingertips, saving you time, effort, and money.

Fortunately, there is a bewildering array of marketing tools for Instagram already available – with more on their way as Instagram becomes the platform of choice for more ecommerce businesses.

BONUS: Scroll to the bottom to download the Best Brands Cheat Sheet. Learn the top 40 strategies the best brands on Instagram use to grow.

Some of these tools help specifically with the ecommerce side of business, making posts shoppable; others help with growing your following, posting images and videos, or making content more engaging; and others still are more concerned with searchability, general management, or analytics.

Use the right tools for the right purposes and you can grow your account and your returns from Instagram exponentially in a short space of time.

However you are looking to save time in your ecommerce marketing, there is an app, tool or piece of Instagram marketing software to help make life easier. Some are free and others are paid for.

This post covers 47 of these tools, covering each of the main categories. For each tool you will find:

  • A link to where you can get it
  • The price
  • A description of what it does
  • The pros and cons

This information will help you decide which tools can start making your Instagram marketing more effective and time-efficient.


Instagram tools for image & video creation

Following are the best tools for improving the quality of the videos and images on your Instagram feed: a basic part of Instagram marketing that has the power to engage your audience and attract new followers.

Landscape

http://sproutsocial.com/landscape 

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Price:

FREE

What does it do?

Allows rapid image resizing for multiple social media profiles.

Pros:

  • Excellent for quickly cropping images to the right size
  • Simple to use
  • Reduces the time taken to produce multiple images for different platforms and purposes
  • Allows you to spend time on making images high quality and original rather than on pure technicalities like size

Cons:

  • Limited scope of features – does only one main job

Over

http://madewithover.com

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Price:

FREE or $3.99 for more features

What does it do?

Allows you to quickly add text to images and design more creative images for your Instagram posts from your mobile phone.

Pros:

  • Excellent for quickly adding text, creating graphics, and adding captions to photos
  • Good for solopreneurs with limited graphic design budget
  • Can also be used to design greetings cards
  • Built-in store with many useful add-ons and font packs available
  • Very customizable
  • Keeps adding new features

Cons:

  • Difficult to find any negatives: does what it does well and with variety

Pic Stitch

https://itunes.apple.com/us/app/pic-stitch-1-photo-video-collage/id454768104?mt=8

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Price:

FREE with in-app purchases

What does it do?

Allows you to create collages in a variety of different formats and share them on your chosen social media channels.

Pros:

  • Easy to combine multiple photos into a single picture
  • Excellent for displaying products or lifestyle shots
  • Up to 245 different layouts & 15 different photo aspect ratios
  • Can add music to the collage
  • Can customize photo borders

Cons:

  • Some reports of app crashing

Boomerang

https://itunes.apple.com/us/app/boomerang-from-instagram/id1041596399?mt=8 

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Price:

FREE

What does it do?

Allows you to create very short one-second long videos that play forwards and backwards on an endless loop from your Android smartphone or iPhone.

Pros:

  • Created by Instagram so it is well-supported
  • Easy to record short videos that catch the eyes of followers
  • Videos play forward and backward on a never-ending loop on Instagram – great for capturing attention
  • Simple to make basic edits
  • Can turn a series of photos into a mini video

Cons:

  • No advanced video editing features

Layout

https://itunes.apple.com/us/app/layout-from-instagram/id967351793?mt=8 

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Price:

FREE

What does it do?

Helps you create collages of existing photos or take new photos and instantly arrange them how you want in creative new ways.

Pros:

  • Created by Instagram so well-supported
  • Very easy to mirror, flip, and swap images, as well as zoom in or out and resize
  • Can remix 2-9 photos at a time in one image
  • Can use photos from camera roll, recent photos or create new ones from photo booth
  • Many fun, personalized layouts
  • Easy to share to Instagram & the other social networks
  • Great for any business looking to creatively showcase products

Cons:

  • Some users experience problems with saving images

VSCO

https://vsco.co/store/app 

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Price:

FREE or optional annual subscription at $19.99 for advanced features and newest tools

What does it do?

Allows you to edit photos from your smartphone, with high-quality filters that can transform images and give them an entirely new mood or effect.

Pros:

  • Has featured regularly in iTunes Top 100 Free Apps list
  • Made by the company that created filters for Adobe Lightroom
  • More filters available than Instagram’s own collection
  • Easy to rejuvenate tired looking photos with a new look
  • Great for atmospheric product shots and for maintaining branding
  • Helps you stand out from the crowd

Cons:

  • Few other editing features other than filters
  • Occasional comments from users about lagging and slow loading

Enlight

https://www.enlightapp.com 

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Price:

$3.99

What does it do?

Allows iPhone users to comprehensively edit photos with a wide range of features that can add an arty quality to your feed.

Pros:

  • All-in-one photo editing tool for mobile (iPhone only)
  • All the standard saturation and color temperature features – but more arty
  • Two-toned gradients, decals, custom typography and curve adjustment provided
  • Supports photo reshaping and includes a variety of brushes
  • Photos can be turned into paintings or drawings
  • Can mix several photos together to create a ‘double exposure ‘effect
  • Adds originality and uniqueness to your Instagram shots

Cons:

  • No Android version

Font Candy

https://itunes.apple.com/us/app/font-candy-photo-editor-free/id661971496?mt=8 

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Price:

Free or $3.99 for the full version

What does it do?

This is a mobile photo editor allowing you to add text in a wide variety of fonts and styles, helping you to speak clearly to your target audience on Instagram.

Pros:

  • Easy-to-use typography app
  • Clean, stylized text that can add a new dimension to images
  • Includes spot-editing tools for hiding text behind image parts
  • Most comprehensive font-editing tool available
  • Can import and use logos in PNG format for branded content
  • Captures attention with bold text or an amusing message on images

Cons:

  • You must write a review on iTunes before you can change fonts, according to some users
  • No free version on Android

Instagram management tools for planning & scheduling content

The one major problem with Instagram marketing is that it can eat up a lot of time – unless you use the best Instagram management tools available to help you automate, plan, and schedule content more effectively.

These tools can help you post the right content consistently at the right time for your audience…

Plann

http://plannthat.com 

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Price:

From FREE to $3-9/month (depending on Basic, Premium, or Unlimited version)

What does it do?

Plann is a visual planner and scheduler that allows you to organize your feed in advance, curating content so that it attracts new followers.

Pros:

  • Easy drag and drop features for arranging content
  • Aids branding so that you maintain a consistent message to followers
  • Plan weeks in advance to ensure regular content release and to save time
  • Manage several galleries at once
  • Can zoom in on images
  • Provides video support up to 60 seconds (paid)
  • Supported on iOS and Android

Cons:

  • The free version is very ‘light’ (limit 10 posts per month)
  • Minimal video support

Later

https://later.com 

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Price:

From free to $50/month

What does it do?

Later is another scheduler that comes up in most lists of favorite Instagram apps.  It allows you to easily plan consistent content to maintain an engaging feed.

Pros:

  • Available for web, iOS, and Android
  • Syncs across your computer and mobile devices
  • Easy-to-use interface with visual content calendar
  • Can upload images from computer, Google Drive, or Dropbox, and pre-write a caption
  • Copies the image to your feed and sends a notification for you to hit the ‘post’ button
  • Makes it easy to feature user-generated content by searching by a particular hashtag
  • Can create unique links with Linkin.bio to make your feed shoppable
  • The free version is adequate for many small businesses

Cons:

  • Can’t actually post for you (like Hootsuite does for Facebook or Twitter posts) because Instagram doesn’t allow third–party apps to post content. However, this changes almost monthly as apps try to manipulate the Instagram api before getting cut off again.

ScheduGram

http://schedugr.am

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Price:

7-day free trial; plans start at $20/month (from 0-20,000 followers) up to $100/month (for 1-2 million followers)

What does it do?

ScheduGram is an advanced scheduling tool especially useful when you need to manage the content uploading, editing, scheduling, and posting for multiple Instagram accounts.

Pros:

  • Actually publishes content and even the first comment – useful for attracting activity
  • Optionally sends email notification once content has been posted
  • Upload single or multiple images at once to Instagram
  • Can pre-write captions with emojis, hashtags etc
  • Can manage multiple accounts from one log in – no logging in and out
  • Can provide access for team members to collaborate if managing multiple accounts
  • Inbuilt editor and filters available for images

Cons:

  • No free version – only a free 7-day trial

Hootsuite

https://hootsuite.com

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Price:

30-day free trial; plans start at $14.99/month

What does it do?

Hootsuite is an account management tool for scheduling posting of content across the major social media channels and now includes Instagram.

Pros:

  • Well-established name in social media
  • Allows you to cross-post the same content across Facebook, Twitter, etc
  • Useful if you have a strong presence on several SM platforms and want to use one tool for scheduling all content
  • Also allows monitoring and analysis of your Instagram account
  • Can type captions from your computer keyboard rather than your smartphone

Cons:

  • No free version – only a free 30-day trial
  • If you are using only for Instagram, there are simpler scheduling tools

Mass Planner

http://www.massplanner.com

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Price:

Free 5-day trial. Paid plans $9.95/month and $19.95/month

What does it do?

Mass Planner is another time-saving tool that allows you to schedule content posts and automate many of the time-consuming social media processes.

Pros:

  • Can manage content for multiple social networks including Instagram, Facebook, Twitter, Pinterest, Google+, Tumblr.
  • Can share content across social media channels and to groups
  • Allows you to auto-follow people in your niche to extend your reach
  • Easy to follow back, unfollow, block followers and autolike posts

Cons:

  • No free version – only a trial
  • A little limited if you are just using Instagram – compared to some of the other Instagram-specific scheduling tools available

Autogrammer

http://autogrammer.com

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Price:

Free 7-day trial. Plans from $19/month – $179/month

What does it do?

Autogrammer is like Schedugram but extends to other social networks – a good option if you need to manage content across other social media networks

Pros:

  • Easily manage and schedule content posts in advance on Instagram, Facebook, and Twitter
  • Post now or schedule for later
  • Can manage multiple social media accounts in one central place
  • Also includes a basic photo editor
  • Can upload bulk images with simple drag and drop

Cons:

  • No free version available – only paid
  • You may want to use a more comprehensive editor for Instagram content

Buffergram (soon to be called BUSY.IO)

http://buffergram.com

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Price:

Free trial (if you ask ‘nicely’!) Plans from $5 to $250/month

What does it do?

Similar to Hootsuite in that it allows you to schedule and publish content posts – but this is designed specifically for Instagram.

Pros:

  • Can set up content to post immediately or in advance
  • Actually publishes content securely and within Instagram regulations by simulating human interaction
  • Suggests best time to post for maximum engagement
  • Easy to use and to collaborate with other team members
  • Can prepare and upload from Dropbox
  • Includes analytics for content performance

Cons:

  • Pricing may increase soon, as it’s at an ‘experimental’ stage

Instagram tools for measurement and analytics

As with any marketing strategy, your time on Instagram needs to produce a good return on investment. That means being able to set targets and measure progress towards them. It’s essential that you measure everything using the excellent analytics tools available to you…

Iconosquare (formerly statigram)

https://pro.iconosquare.com 

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Price:

7-day free trial; monthly plans from $9 per account

What does it do?

Google Analytics for Instagram: one of the most popular Instagram tools, allowing you to analyze all key performance indicators on your accounts so that you can optimize your marketing strategy.

Pros:

  • Can easily monitor follower growth, influence, and locations
  • Identifies optimal posting times
  • Reports on post engagement rate – comments, likes etc.
  • Provides benchmarking against competitors
  • Monitor Instagram-based campaigns like contests or discounts
  • Monitor hashtags and user-generated content
  • Helps you stay on track with your marketing goals
  • Available for web, iOS and Android

Cons:

  • No free version – only a free 7-day trial

Minter.io

https://minter.io

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Price:

Free 14-day trial available. Monthly plans from $20-$500.

What does it do?

Provides in-depth analytics on your audience, engagement levels, and content mix by analyzing the history of your feed.

Pros:

  • Analysis of content helps you adjust and optimize your content mix
  • Allows you to create more of what works and less of what doesn’t
  • Shows number of posts, engagement rates, and source of engagement
  • Simple analysis of best hashtags and filters
  • Compare image and video content engagement
  • Shows most popular time to post

Cons:

  • No free version – only a trial
  • Web only – no mobile app

Social Insight 

https://socialinsight.io

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Price:

Free trial. Business plans available between $29 and $79/month

What does it do?

It’s a web-based tool that provides in-depth analytics for multiple Instagram accounts, helping you to monitor and accelerate follower growth.

Pros:

  • Helps you immediately assess the best time to post content based on historic engagement
  • Provides data on post engagement averages and maximums
  • Includes complete data on followers gained and lost
  • Can optimize your content using the most popular filters for images and video
  • Can share data with a whole team of collaborators without sharing Instagram login
  • Can link multiple Instagram accounts and easily switch between their analytics
  • Regular new features added

Cons:

  • No free version – only free trial (not made clear how long on the website)

Simply Measured

http://simplymeasured.com

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Price:

Free user report available. Paid version has complete features at $500-$800/month.

What does it do?

A cross-channel analytics tool that helps you measure the effectiveness of your posts, provides insight on ROI from campaigns and highlights how they can be more effective.

Pros:

  • Helps you analyze posts to highlight which aspects of your content marketing strategy are working the best
  • Identifies the best times to post and the best filters to use on images
  • Reports on current engagement and interaction with followers
  • Provides competitive analysis and keyword tracking in paid version
  • Allows cross-channel social analysis (paid version)
  • Allows you to find out the dollar value earned from marketing campaigns (paid version)

Cons:

  • The free report (available to users up to 25,000 followers) has few of the best features
  • Pricing not transparent on website

Websta

https://websta.me

LvH2VO9IFBIEXFlMpCFCnFDi o9MQYeHd9gC6LiO2fZ3ppaSnzTsvzfY1QPwMwdXgLMw ws2048

Price:

FREE

What does it do?

An analytic tool designed specifically for Instagram that helps you manage your account with more informed decisions.

Pros:

  • Provides insight about posts, engagement, and relationships with followers
  • Helps you identify the hottest brands, hashtags, and influencers
  • Can view posts by theme to customize your Instagram feed
  • Helps you manage interactions with followers for deeper insights

Cons:

  • Web only – no mobile apps
  • May be over-simple for some users

Instagram account management and growth tools

Growing your number of followers is an important goal of Instagram marketing for ecommerce businesses. It helps if you are easily able to manage your account to provide all the information you need…

Sprout Social

http://sproutsocial.com 

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Price:

Free 30-day trial. Plans from $59/month – $1500/month

What does it do?

Sprout Social is one of the most complete social media management platforms, including a variety of tools for making your time on Instagram more effective.

Pros:

  • Easily schedule content posts in advance and streamline the process – you receive a push notification when it’s time to post
  • Can edit and store images in a central asset library
  • Easy to organize and manage posts from team content calendar
  • Helps you source user-generated content, manage comments, and monitor hashtags
  • Able to seamlessly manage multiple accounts
  • Can measure performance with Instagram reports
  • Can also integrate with Facebook, LinkedIn, Google+, and Twitter

Cons:

  • Perceived as a little expensive for some small businesses – though it includes a lot of features.

Crowdfire

https://www.crowdfireapp.com 

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Price:

From FREE to $200/month

What does it do?

Helps you identify and manage all the people you follow, those who follow (and don’t follow) you, and people you should follow.

Pros:

  • Know exactly who is and isn’t following you – and who unfollowed you
  • Easily unfollow people to tidy up your account and maintain a good follower:following ratio
  • Useful for identifying and bulk following of competitors’ followers
  • Quick way to significantly grow your account
  • Identifies fans and admirers – followers you aren’t currently following back & your most-engaged followers
  • Identifies blacklist and inactive accounts
  • Also has a built-in content scheduler
  • Available for iOS and Android

Cons:

  • Free plan is very limited in features

SocialRank

https://socialrank.com

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Price:

Free version available. Paid version with more features at $49/month; highest-end plan pricing available on request.

What does it do?

Social Rank is a tool that makes it easy to identify, organize, and manage your followers on Twitter and Instagram.

Pros:

  • Allows you to easily manage your Instagram (and Twitter) followers from a simple dashboard
  • Can sort by most valuable, most engaged, or other criteria and filters
  • Helps you organize followers easily and segment your list
  • Provides insight into follower demographics
  • Can find followers and create custom lists to run campaigns (paid version)
  • Great visibility of all your followers and their profiles

Cons:

  • The free version is limited – only allows you to find and analyze followers, not run campaigns or see competitors’ followers

INK361

http://ink361.com 

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Price:

FREE and Pro plan available (pricing on request)

What does it do?

Ink361 is an account management tool that provides actionable insights into improving the content of your posts and growing your audience.

Also check out their latest tool: https://preppr.com/

Pros:

  • Easy-to-use dashboard
  • Can analyze how well your posts are performing so you can quickly find out what’s working
  • Able to view statistics for hashtags and filters, likes and comments
  • Can analyze geographical origin of followers
  • Helps you post more engaging content
  • Allows monitoring and analysis of specific competitors’ accounts to see what’s working for them
  • Helps you keep tabs on your follower: following ratio

Cons:

  • No iOS or Android versions

OnlyPult

https://onlypult.com

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Price:

Free 7-day trial available. $12-65/month.

What does it do?

Designed to help you schedule your content and track your competition; finding out what others are posting can help you improve your content and grow your audience.

Pros:

  • Can view all competitors’ posts in one place
  • Access info for up to 40 accounts from one easy-to-use dashboard
  • Allows you to upload and schedule content
  • Helps you analyse growth of subscribers, best time for posts, and the most popular hashtags

Cons:

  • No free version – only a trial.

Olapic (formerly Piqora)

http://www.olapic.com 

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Price:

Up to $5000-6000/month

What does it do?

Olapic is a high-end Instagram marketing tool that helps you tell your brand’s story with customer-generated photos and videos, allowing you to focus on ‘earned’ or user-generated content (UGC).

Pros:

  • Helps you attract and develop more UGC
  • Potentially enriches the shopping experience for users
  • Helps you find the most popular posts and hashtags with your audience
  • Can help you make UGC the center of your content marketing strategy
  • Allows you to target more engagement and visibility for posts
  • Helps you target more influential Instagrammers in your niche

Cons:

  • Slightly confusing product messages on their website
  • Expensive – more for the bigger brands

Viral Tag

https://www.viraltag.com

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Price:

Free 14-day trial version. Paid versions from $24-$249/month

What does it do?

Viral Tag is a multi-channel tool for sharing visuals across social media; for Instagram users it schedules posts and analyses performance of visual content.

Pros:

  • Can manage multiple social networks from a single dashboard
  • Can customize posts to each social network
  • Allows you to upload multiple images at once
  • Helps you analyze content performance and identify optimal times for posting
  • Highlights failed posts and evergreen content that can be recycled
  • Can track hashtags and repost easily
  • Includes built-in image editing tools from Canva
  • Allows simple collaboration with team members

Cons:

  • No free version available
  • Perhaps trying to do too many things at once – image editing may be better with a dedicated tool

Igerslike

https://www.igerslike.com

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Price:

Requires a demo.

What does it do?

It’s a social media management tool predominantly for scheduling content posts and tracking how well they’re doing.

Pros:

  • For use across multiple social networks – can set up posts for all your social media
  • Helps automate tasks to save time
  • Helps you boost your presence with better content
  • Monitors hashtags, users, locations, timeline, blacklists, whitelists
  • Helps you identify which Instagrammers to follow and unfollow

Cons:

  • Pricing information not available on website

Vibbi

https://vibbi.com 

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Price:

From $2.97 – $69.99/month

What does it do?

Vibbi.com is a social media management tool that helps you grow your following, back up your content, and stay up to date with the latest social media news.

Pros:

  • Can get more followers for your Instagram account by simply buying them
  • Allows you to ‘buy engagement’ in the forms of likes and views from real viewers to demonstrate popularity
  • Instaport service helps you download your Instagram posts to your hard drive for backup.

Cons:

Buying followers, likes, and views may be perceived as ‘gaming’ the system – organic growth through posting top content is the best way to grow your Instagram account


Klear

http://klear.com/free-tools/instagram-analysis

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Price:

FREE. Paid plans start at $249/month.

What does it do?

Provides analytics on influencers and brands on Instagram and other social networks so that you can attract more heavy-hitters to your brand.

Pros:

  • Intuitive user interface
  • Helps you build trust with your following
  • Locates, follows, and helps attract influencers to your brand – on Instagram, YouTube, Twitter, and blogs
  • Includes monitoring and analytics tools to measure performance
  • Helps you manage relationships and analyze social profiles
  • Basic (paid) plan lets you manage up to 50 Instagram profiles
  • Used by some of the major brands

Cons:

  • Free version has limited features – but may be enough for a single small business
  • Paid plans may be regarded as expensive

TrackMaven

http://trackmaven.com

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Price:

Free demo available. Pricing available on request.

What does it do?

Marketing analytics software that provides the info you need to determine ROI from Instagram and other social media campaigns.

Pros:

  • Simple plug & play across all the major social networks
  • Provides unified reporting across social media, blog, email, ads, and web
  • Helps you prove the impact of marketing campaigns
  • Can easily measure follower growth, traffic, engagement, and conversions
  • Can measure performance against competitors, peers, and influencers
  • Helps you optimize future campaigns by focusing on what works

Cons:

  • Pricing not made freely available

Instagram marketing software for ecommerce stores

Many of the Instagram marketing tools described so far can be used by casual Instagrammers, sole traders, or larger businesses.

The following tools are specifically for ecommerce businesses; most are designed to bring Instagram followers closer to the product pages of your store, as Instagram only allows one link in your bio (caption and image links are not clickable). It has traditionally been quite cumbersome to shop something you like on Instagram, but the shopping experience is changing thanks to these tools…

Tapshop

http://www.olapic.com/tap-shop

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Price:

Free demo available. Pricing on request.

What does it do?

Tapshop is owned by Olapic (formerly Piqora) and is a tool that allows you to turn your Instagram account into an extension of your store, helping you to convert followers.

Pros:

  • Seamlessly link your Instagram account to your ecommerce store
  • Reduces the steps (clicks) between Instagram and your store
  • Can send Instagram followers to dedicated landing pages to increase conversions
  • Can link multiple related items on any Instagram post
  • Users simply click a link to be taken to a page full of the products they’ve liked – and are able to purchase
  • Users receive emailed links to any products that they’ve liked on your feed

Cons:

  • No product pricing on website

Soldsie (Formerly Have2Have.it)

https://web.soldsie.com

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Price:

Free 30-day trial. Limited free plan available. Paid plans from $5 – $300/month

What does it do?

It helps your ecommerce store create a virtual storefront, where shoppers can purchase what they’ve seen. By creating a ‘clone’ of your Instagram feed, each post can ink to wherever you’d like (shoppable product pages).

Pros:

  • Simple to set up and use – provides a custom link in your Bio section of Instagram
  • Increases clicks and traffic to your ecommerce store
  • Can tag multiple products in images
  • Users are able to buy by simply commenting on a shoppable post
  • Can help you dramatically improve ROI from Instagram
  • Can drive traffic towards product pages that help you convert more sales
  • Helps you track performance with reports on conversions and clicks
  • Provides inventory management tools
  • Integrates with Shopify and is available for Web and iOS
  • Helps you grow leads by collecting Instagram handles and emails from viewers

Cons:

  • Not available for Android
  • Users need an app to buy

Like2buy

https://www.curalate.com/product/like2buy

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Price:

Pricing available on request. Demo available.

What does it do?

Similar to Soldsie. Like2Buy calls itself ‘Instagram’s missing link’, helping followers go beyond your feed to the product pages of your ecommerce store via the gallery it sets up.

Pros:

  • Simple set up with a custom link in your Instagram bio
  • Creates a Like2Buy gallery with the products that followers tap on to like
  • Helps turn ‘window shoppers’ into paying customers
  • Helps you send quality traffic to your product pages
  • Also assists with creating lookalike audiences to grow your following
  • Analytics provide insight into what’s working and what’s not
  • Used by some large ecommerce companies
  • Reduces number of clicks from Instagram feed to buying products

Cons:

  • No product pricing evident

Shopseen

https://www.shopseen.com

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Price:

Free plan for one store available with a 10% commission fee. Other pricing depends on sales and store numbers: up to $499/month plus 1% commission (for the largest accounts).

What does it do?

Similar to Soldsie & Like2Buy but extends further beyond Instagram and has more inventory management features. Shopseen allows you to connect your followers to multiple stores – from Shopify to eBay, Woo, and Etsy.

Pros:

  • Great for ecommerce businesses with multiple storefronts in multiple places
  • Creates a virtual storefront through your Bio link
  • Storefront linked to stores on Shopify, eBay, Etsy, and Woo
  • Easy to manage and monitor inventory and sales as products are synched
  • Simply collect payment by credit card – buyers don’t need an app
  • Also includes scheduling tool for posts across social media channels
  • Available for iOS

Cons:

  • Not yet available for Android
  • Paid plans take monthly fees and commissions

Inselly

https://inselly.com

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Price:

Free – no commissions

What does it do?

Inselly is a virtual marketplace where you can sell your products directly from Instagram. You turn posts into shoppable products by simply using the hashtag #inselly.

Pros:

  • Great for small businesses and sole traders starting up a store
  • Easy to use – simply add hashtag #inselly plus any relevant product tags
  • Simply log into Inselly, upload images, and keep product details up to date
  • Informs followers that the posts they are seeing are shoppable
  • Products on Inselly are easily, searchable, sortable, and shoppable
  • Unlimited listings available for free
  • Desktop & mobile stores provided
  • Helps you keep track of orders

Cons:

  • Larger brands will want a dedicated solution for branding purposes

Like2Have.it

https://like2have.it

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Price:

Free 14-day trial available. $20/month.

What does it do?

Very similar to Like2Buy. It turns your Instagram gallery posts into shoppable images that send followers directly to the product pages of your ecommerce store.

Pros:

  • Makes it simple to curate and tag content that you want to make shoppable
  • Works on all devices – mobile and web browser
  • Very simple pricing – one flat monthly fee
  • Integrates with Shopify, BigCommerce, Big Cartel, WooCommerce, Etsy, and more.
  • Can embed product-specific galleries on your product pages
  • Includes scheduling tool to set up posts in advance
  • Can customize appearance to your brand
  • Includes ‘fanreels’ for UGC to show off your shoppable products
  • Tools provided for tracking engagement levels with your galleries

Cons:

  • If you have multiple stores you may need another solution – though Like2HaveIt is developing one

Instaorders

http://www.instaorders.com 

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Price:

Free

What does it do?

Helps you create a store connected quickly and easily to your Instagram account, allowing followers to buy products they see on your posts.

Pros:

  • Simply import photos, price products, and edit details – and you are ready to take orders
  • Sends you an email every time you receive a new order
  • Customers pay you by your existing payment methods

Cons:

  • Good, free solution for startups and small stores- but larger brands will require a more advanced solution
  • Doesn’t manage payment transactions

FourSixty

http://foursixty.com 

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Price:

21-day free trial available. Plans from $50/month – $300/month

What does it do?

This is a popular and approved Instagram app that integrates with Shopify. It allows you to instantly drive shoppers from Instagram to the point of sales in much the same way as Soldsie.

Pros:

  • Shoppers can Add to Cart directly from tagged Instagram posts
  • Allows you to embed product-specific galleries in the product pages of your Shopify store
  • Includes a scheduling feature to set up content in advance for posting at the best times
  • More advanced plans allow you to showcase approved UGC by monitoring particular hashtags and curating the content produced
  • Can customize appearance to your brand
  • Performance dashboard shows which content is driving customers to your store
  • Google Analytics built in for extra tracking

Cons:

  • Only integrates with Shopify

Showcase

https://showcase.abovemarket.com 

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Price:

14-day free trial available. Plans at $29/month

What does it do?

Similar to Soldsie. Allows you to easily create shoppable Instagram galleries for your ecommerce store, bringing your followers closer to the BUY button.

Pros:

  • Simple to set up and for followers to use: a link on your Instagram bio points to your Showcase gallery
  • Can tag multiple products featured in your posts so customers can shop directly from your gallery by tapping
  • Helps improve Instagram traffic conversions
  • Helps you display social proof on your product pages
  • Can search for #hashtags and @users and add UGC to your shoppable gallery
  • Appearance can be customized to your brand
  • Includes a free mobile app

Cons:

  • The free version doesn’t include shoppable galleries

The rest of the best Instagram marketing tools

In this final category are a few other assorted Instagram marketing tools that can help you get more out of your time on the platform: from tools for staging competitions and contests, to gathering reviews, embedding your Instagram feed on your website, reposting content, and improving search…

Yotpo

https://www.yotpo.com 

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Price:

Free demo available. Arange of plans availabe – pricing on request.

What does it do?

Yotpo is a tool that makes gathering user reviews from Instagram much easier.

Pros:

  • Brings great social proof to your brand – increasing potential traffic & sales from your store
  • Sends reminders to customers to leave a review for products or your site
  • Mobile-first set up makes leaving reviews simple
  • Displays star ratings that are proven to have influence over buying decisions
  • Helps you build a review library by importing existing reviews
  • Can seamless share product reviews over other social networks to build trust
  • Includes an on-site product review widget for direct reminders on your website
  • Can also send upsell emails to increase sales
  • Helps search rankings with Google Seller Ratings

Cons:

  • Plan details available on website – but no pricing

Wyng (formerly offerpop)

https://www.wyng.com/platform

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Price:

Pricing only available on request

What does it do?

Wyng allows you to manage User Generated Content effectively on Instagram and especially in the form of contests that drive engagement.

Pros:

  • Helps you set up campaigns that engage your target audience of followers
  • Contest templates make it easy to come up with engaging designs
  • Easy-to-configure campaigns to align with your brand guidelines
  • Offers campaign previews and publishing to a landing page
  • Can easily manage user-generated content from the content dashboard
  • Works across other social media channels (Twitter, Vine) – not just Instagram

Cons:

  • Pricing not freely available on website

Gleam

https://gleam.io 

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Price:

Free with limited features and Gleam branding. More advanced plans range from $39-$149/month (with personalized branding).

What does it do?

Gleam helps you create social media marketing campaigns such as competitions, email capture campaigns, and rewards systems.

Pros:

  • Easy to set up high-quality competitions on Instagram in minutes
  • Easy for users to enter contest –one click
  • Helps you develop user-generated content and photo galleries for social proof
  • Helps prevent fraudulent entries
  • Also useful on your website for email capture forms and rewards systems
  • Well-established: over 200,000 brands use Gleam to create competitions
  • Fully responsive – suitable for mobile use
  • Over 20+ languages supported

Cons:

  • The free plan doesn’t allow customized branding

SnapWidget

https://snapwidget.com 

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Price:

14-day trial available. Free plan available, with paid plans at $5-$7/month

What does it do?

SnapWidget is a tool for embedding your Instagram feed on your ecommerce store – providing more visibility, account growth possibilities, and excellent social proof for your products.

Pros:

  • Easy-to-use tool that connects your Instagram feed to your website
  • Enables you to grow your account by asking web visitors to follow you
  • Offers several different Instagram feed layouts: grid, slideshow, or photo map
  • Automatically pulls latest photos from your Instagram account to keep it updated
  • Includes photo and video posts
  • Paid versions support username and hashtag filtering
  • Also work with Twitter and Facebook feeds

Cons:

  • The free plan has ads

Compass

https://www.compass.co/

Price:

Free plan available

What does it do?

Analyze, track and evaluate your acquisition channels Maximize the ROI of your marketing activities Google Adwords, Facebook Ads, Display Ads, Email, Social Media, Organic Search.

Pros:

  • Learn benchmark data on the effectiveness of your marketing
  • Get practical tips on how to improve those benchmarks

Cons:

  • The free plan has limited features

Repost

http://repostapp.com 

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Price:

FREE

What does it do?

A simple tool that helps you share other people’s content to your Instagram following, creating good sentiment, showcasing user-generated content, and making it more likely that others will share your content.

Pros:

  • Instantly share other Instagrammers posts (photos, videos and captions) with your followers
  • Places a small text box with the handle of the user you’re reposting, to credit them
  • Great for showcasing user-generated content
  • Helps you build a community and grow relationships in your niche
  • Helps you reach out to influencers
  • Engages your community with relevant and original content from multiple sources
  • Allows bookmarking to save and repost later
  • Can search content by user or hashtag
  • Available for iOS and Android

Cons:

  • No web-based option
  • Cannot actually publish the repost due to Instagram regulations

Mulpix

https://mulpix.com

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Price:

FREE

What does it do?

Mulpix is an advanced Instagram search engine, helping you to find image and video posts using multiple hashtags.

Pros:

  • Powerful engine designed specifically for searching Instagram
  • Can use multiple hashtags to find the content you are looking for
  • Can also search for captions, mentions, and tags
  • Helps you improve your monitoring of competitors and curating of your own content
  • Can search by industry/category or location – accounts are ranked by popularity

Cons:

  • All it does is search – no other features (though some might see this as a Pro rather than a Con!)

Tagboard

https://tagboard.com 

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Price:

Demos available. Plans start from $49/month per user

What does it do?

Tagboard is a search engine for public social content, allowing you to search by hashtag for the content or account you are after, but the features are geared towards larger organisations.

Pros:

  • Searches multiple social platforms – Instagram, Facebook, Twitter, Google+, etc.
  • Can find content within seconds of being published
  • Can help you check how other brands are providing content under these hashtags so that you can emulate their success
  • Find out which hashtags are the most popular
  • Can select specific posts to feature on websites
  • Also provides content aggregation for broadcasting on TV and sporting event displays

Cons:

  • Geared towards medium to larger brands – maybe too expensive for smaller stores

BONUS TOOL: Sufio

http://sufio.com/

Price:

Plans start from $9/month per month

What does it do?

Helps you to create automatic invoices for Shopify.

Why should I install it?

Let’s be honest, once you’ve got all the same using the above marketing tools for Instagram you still need to administrate your business. That is where Sufio comes in. If you want a tool to help you automatically create and send invoices for all your Instagram Shopify sales, sign up now.


Final Thoughts

If you are hoping for Instagram to become the huge marketing asset that it has the potential to be, then you need the right tools to work with.

Above are a selection of the best Instagram marketing tools around – some of them revolutionary; and others just great!

They are designed to help you create and schedule content, measure its success, track performance, increase your Instagram following and traffic to your store, improve the user experience, and ultimately boost sales.

They won’t all be for you – and nor should they be! Select the ones that best fit your business, help you to grow your following, increase interest in your brand, and make life easier on Instagram.

Finally, note that Instagram regularly releases more of its own tools to improve the experience of ecommerce brands on Instagram as it changes emphasis. This is not meant to be a definitive list for all time, so watch this space for more tools in the future…

If you want to add your tool to the list, email us at hello at RisePro dot co.

Author:

Ciao! I’m Angelo Lo Presti the co-founder of RisePro.co. With 5+ years experience in the ecommerce industry working with top clients in the fields of UX design, UX research and social media marketing.

Comments

2 Responses or Pingbacks

  1. Vita Voita says:

    You’re so interesting! I don’t think I’ve read through anything like this before. So good to find somebody with a few unique thoughts on this topic. Seriously.. thank you for starting this up. This site is one thing that’s needed on the web, someone with some originality!

    • instagrammarketingcourse says:

      Thanks Vita, we are very happy that you found the content useful! Thanks for stopping by!

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